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Denise Macomber-Lenz
Portfolio: Communications

Storm Of Passion/TIV2 project, 2021/22

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TIV2 Communications Plan

About The Project

As Communications Director for the Storm Of Passion/TIV2 stormchasing team, part of my job involves identifying and reaching out to potential partners and sponsors. A digital media course in my master's degree program provided the perfect opportunity to practice the skills I needed to succeed at my job, and I have included several of those projects as communications samples on this page.

I am happy to report that many of the strategies I developed for these samples are being implemented in the 2022 storm season. And the business I queried with the included letter did, in fact, go on to become a TIV2 partner.

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On This Page

About the work samples:

  1. Pitch deck for potential TIV2 sponsors;

  2. Storytelling business canvas, breaking down client value proposition, key partners/resources, target audience analysis, competition analysis, action strategy, and narrative;

  3. Discovery flow diagram of the multi-media plan;

  4. Query letter (with certain details edited for privacy) that was sent to a business, about becoming a TIV sponsor

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