In this master's class project, my group and I created for the CSU communications team a social media plan for promoting the new, post-Covid-lockdown, Homecoming activities.
The primary focus of this assignment centered around creating excitement for the new reality of CSU social gatherings in a pandemic world.
We approached this challenge by taking advantage of various social media platforms to reach different target audiences. As frequently happens on these projects, I utilized my media production experience to flesh out a plan for the creation and scheduled release of socmed video elements.