For this master's class in public communications, my team and I created communications materials for Colorado State University. The challenge was to use various avenues of communication to reach out to the community in order to build excitement around, and participation with, the new CSU Vida Building in Denver.
My team delivered the requested materials, and took it a step further by also addressing the issue of cultural sensitivity in the surrounding neighborhood. We delved into how to build trust with the community, and how to substantially involve them in making CSU Spur part of the fabric of the neighborhood
We received amazing praise from the client for expanding the focus in a way that was both realistic and actionable. It was a really fulfilling project.